Client
Endura
Overview
A digitally-led campaign for the Scottish cycling brand Endura, unveiling their 2023 Alien-themed Christmas collection, which includes a mountain bike jersey, multitube, and thermal necktube. This collection is for the believers. Do you believe?
Client
Endura
Industry
Cycling Attire
Service
Camapign
Video
The Brief
Endura is releasing their 2023 Christmas Capsule, which includes a jersey, multitube, and necktube, and the brand aims to generate more online engagement by targeting their social channels.
The Solution
Six videos for social media, along with product shots for digital assets, were produced. Teasers were released to create mystique and build anticipation for what was to come. The full video was later released, featuring Endura-sponsored cyclist Lucy Hatton being abducted by aliens mid-cycle, promoting the 2023 ‘Believe’ collection alongside the capsule on the website.
