Client
Pentland Brands
Overview
Pentland Brands is the name behind some of the world's best-loved sports, outdoor, and lifestyle brands, including Speedo, Berghaus, Ellesse, Endura, Mitre, Canterbury, Kickers, Red or Dead, Kangaroos, and Lacoste footwear. The new identity is inspired by movement, featuring dynamic copy, graphical elements that extend to the edges, imagery that captures motion, and icons that signal direction. Movement is always present.
Client
Pentland Brands
Industry
Sport Fashion
Service
Brand Identity
Website
Logo
The Brief
Pentland Brands' existing identity became a thing of the past as the brand adopted a new game plan. A complete revamp was implemented across all elements of the brand, focusing on the one thing all of their brands have in common: movement. Pentland Brands needed a comprehensive solution to overhaul their identity and digital presence, better reflecting their vibrant personality and attracting new customers to their brands.
The Solution
We embarked on a comprehensive brand identity overhaul for Pentland Brands, starting with a new logo, color palette, typography, and visual elements that captured the brand’s essence of energy and movement. The design strategy focused on creating a visually stimulating website featuring high-quality graphics, interactive elements, and a modern layout. Our approach aimed to deliver a cohesive and memorable brand experience, enhancing multiple touchpoints across the brands’ strategies.
The Result
The revamped brand identity and innovative strategy significantly enhance Pentland Brands' presence and future-proof their DNA. The new website has attracted more visitors and increased user interaction, leading to improved brand perception and loyalty. Pentland Brands has successfully established a strong, cohesive brand identity and an engaging digital platform, reinforcing its position as a leading innovator in the sports fashion industry.
