On The Line

On The Line

Client

Year

A two-part book series celebrating photo finishes, telling the story of over 70 years of close calls, from 1944 to 2022.

A two-part book series celebrating photo finishes, telling the story of over 70 years of close calls, from 1944 to 2022.

Overview

On the Line is a two-part book series celebrating photo finishes. A photo finish captures the moment when multiple competitors cross the finish line at nearly the same time, producing morphed outcomes that reflect the competitors' time spent at the line. The series investigates how truthful a photograph really is, exploring the changing relationship between the camera and the user.

Service

Publication

The Brief

Volume 1 is a photo book that showcases a series of photo finishes, telling the story of over 70 years of close calls in racing, from 1944 to 2022. Volume 2 offers insights into the systems that assist the IPFJ (International Photo Finish Judge) in making judgments. It delves into the origin of the term 'photo finish' and explores a new relationship with photography.

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Pentland Brands Brand Identity

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Pentland Brands Brand Identity

Pentland Brands Brand Identity

Pentland Brands Brand Identity

Brand Identity

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Pentland Brands Brand Identity

Pentland Brands Brand Identity

Pentland Brands Brand Identity

Brand Identity

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